The recent pandemic had a great impact on the worldwide luxury industry, leading to numerous changes of habits for the customers but also the companies that needed to adapt their strategy.
The study aims to understand the purchasing habits, the preferences, and the perspective of Kuwait's population toward the luxury industry.
March 2021 ● 1 week duration ● Kuwait ● Digital Survey
- Purchasing habits
- Online & offline preferences
- Influence of the pandemic & perspective
- Main Takeaways
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Zoom on Kuwait
- A progressive transition on the go?
Covid-19 accelerated e-commerce growth across the Middle East and Kuwait is no exception. The region’s internet industry is expected to widely increase by 2025.
In spite of all these encouraging signs, luxury players still largely rely on physical stores to sell to Middle-Eastern consumers even while continuing to adopt advanced digital-first strategies.
Luxury would be remiss to neglect digital opportunities in Kuwait's markets where online demand for luxury is on the rise. Rather, wise brands will start laying better foundations, experimenting with new online and omnichannel strategies, and building awareness.
But the region still isn’t top of mind for brands, many of which are occupied with recovery in their biggest markets. Where Kuwait's luxury sales are still largely conducted offline, brands need to ensure their overall experience is seamless and caters to both younger shoppers as well as loyal older clients.
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The Method Research