International football perception in Vietnam

Football in vietnam
In collaboration with We Create Content 

The study aims to understand the perception, consumption, and preferences of Vietnamese toward the Football industry. The Method Research was assisted by the marketing agency We Create Content in the survey design of the research.

June 2021 ● 1 week duration ●  Vietnam ● Digital Survey ● Co-branded Research


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ZOOM ON VIETNAM

  1. Leverage opportunities to score new goals.

Vietnam's top football championship V. League is among the most valued Southeast Asian championships, according to German football site Transfermarkt.

The country has become known in recent years for its love of local & international football, leading to new opportunities for global brands. Through more content targeted to Vietnamese football fans on the official Facebook accounts, Bundesliga, Chelsea, Borussia Dortmund, Tottenham Hotspur have increased their popularity with a digital presence in the country.

During the pandemic in 2021, Manchester City also partnered with SHB Bank in a project for local football development in Vietnam.

Vietnam seems to be a strong candidate worthy of SE Asian football throne for the growing popularity of both local and international football in the region.

Read the full article of "We Create content" here

The purpose of this lite research is only to showcase a work sample. For more respondents, insights, or questions about our methodology, please contact: raphael@themethod-research.com

The Method Research