NEW CHALLENGES REQUIRE NEW SOLUTIONS
Research methods are changing, and incorporating new tools requires now more than ever a different mindset in its approach. The global revolution of digitalization and technology paved the way for the new dynamics for gathering information, making it obsolete in a short amount of time, when the need is immediate.
58% - It is the number of organizations that make decisions based on outdated data, according to an Exasol research conducted in 2020.
In a culture where time is in the essence, the cycles for getting market research are shrinking and the quality demands are increasing. This leads to a constant need for insights from organizations to have a correct situation analysis of their market but also a correct assessment of their strategic decisions. The COVID-19 outbreak increased the impact of this evolution, with data becoming quickly expired and industry knowledge obsolete faster. Information and insights are often needed immediately to measure and drive direct actions.
WE ARE CHANGING THE CHANNEL
Data are no longer necessarily a static value but more dynamic information, which requires to be delivered and measured over time to correctly understand it. 84% of organizations mentioned being under increasing pressure to make faster decisions as a result of the pandemic. It is in this context that THE METHOD RESEARCH is bringing period-based market research to provide you with constant fresh quality insights with the PULSE POLL.
Subscription-based market research can provide not only accurate but also real-time data, which is vital for business intelligence, allowing you to adjust from one period to another or assess the evolution of insights.
Getting insights periodically has never been easier. Work with us on your PULSE POLL in 4 easy steps:
#1 ASSESS YOUR OBJECTIVE
We will look at your elements and provide you with the most effective solutions to achieve your scope within your deadline.
#2 DESIGN YOUR SURVEY WITH US
Our team of experts will design a high-quality survey, and we will work with you to make sure the survey meets your needs and expectations.
#3 CHOOSE THE PERIOD TO GET YOUR INSIGHTS
Get a report every 3 months, every 6 months, every year on a specific set of insights, the choice is yours.
#4 ONE-AND-ONLY DIGITAL REPORT UPDATED
Get access to a unique web-based dashboard that is updated with every time frame with your data on your focus.
WHAT CAN I ASK?
- Measure the awareness of different brands
- Evaluate the interest in a product or a service
- Ask respondents to rate a product, an ad, or an offer
- Ask respondents to rank several factors to know the most important
- Ask respondents about their preferences, behavior, or consumption
- And much more...
NEVER WASTE A MOVE BY BACKING UP ACTIONS WITH REGULAR INSIGHTS
Give a regular pulse check to your brand and market to measure your performance but also the behavior, preference, and consumption of your target audience and find new opportunities.
Having always the latest information available on the market can constitute a decisive competitive edge for organizations. Companies and organizations need to approach their decisions with more knowledge and experience, to be better equipped to deal with them. Pulse poll your market now and receive fresh insight from your target audience and adapt your strategy and operation accordingly.
Curious about what the Pulse Poll can do for you? Get in touch or explore the public versions of our Pulse Poll!