International market testing for product launching

International market testing for product launching

Online Survey for an Automotive Startup

When you introduce something to the world, it becomes a game of throwing mud at the wall to see if it sticks. If you want to start a successful business or product, you have to do proper research. Conducting extensive research on the industry, trends, consumer insights, and online presence in the country of your choice is your ticket for having the best ride of your life.

The Challenge

"It's easy to come up with ideas; the harder part is putting them into action."

An automotive startup from the UAE was considering expanding its services in the European market. They selected three European countries but didn't know which one to start with and if they needed to develop new specific features to serve each country.

The Solution

Launch your Product with Confidence

In order to identify the most interesting market and the new features that would be required to be built in the chosen country, The Method Research proposed to conduct a survey in the 3 target markets mentioned by the startup including 500 respondents per country with a qualification minimum having purchased a car in the past.

The surveys were covering the following topics:

1. Customer journey definition in the automotive industry

We ask the where, when, what, and why of the customers to better understand their automotive journey and pinpoint the intention, pain points, content interest, and the channel used.

2. Online dimension of the automotive industry

Knowing the market size, competition overview, importance of the traditional approaches, buying process, the importance of the online approaches (ex. The reasons that could convince you to buy a car online or how likely you are to buy a car online), the importance of seeing and test driving a vehicle before purchasing.

3. Concept testing

We assess client feedback by soliciting feedback from the target market's consumer groups whether they want to test a single concept or compare various concepts using an A/B test, testing before you execute may help you prevent mistakes, customize products for potential consumers before releasing them to the market.

The Results

The Road to Success is through market research.

The automotive company had a clear understanding of what customers would want from their vehicles and what customers would be looking for in their vehicles. It enabled them to choose the next market in which to apply their services and what new feature to create.

If you are looking to launch a new product or enter a new market, market research like The Method Research may be a big help in driving your company in the right direction and making informed decisions.