Introduction Conducting market research is essential for keeping up with current market trends and maintaining a competitive edge. It helps you to understand your target market, increase sales, and spearhead business growth. Any business can now consistently create new products and marketing materials with no true strategy in the hope

Background This survey research has the purpose to understand and gather general insights on the Filipino population’s perceptions and preferences regarding the mobile phone network operator sector in the Philippines. In this context, The Method Research has surveyed 1,593 respondents, with proportions applied between Mindanao, Visayas, and Luzon

The automotive sector is in the midst of unprecedented change. These shifts are requiring companies to simultaneously navigate today’s evolving landscape. In this context market research has become a powerful tool to reach the target audience of automotive brands. It is to answer these emerging challenges that The Method

Disrupting the status quo With a changing technological and economical market, banking is experiencing a fast pace of digitization. Moreover, the pandemic gave another dimension to this shift, forcing it on the connection between banks and their customers. Added with the changes in market demands, it is expected that there

Unlocking the world in your hands The first quarter of 2020 was hard on the mobile virtual network operators market. While operators were able to keep the majority of their customers despite the pandemic, mainly because network connectivity is still essential to most consumers and businesses, store closures resulted in

Take the premiums There are always risks with any decision, but to protect yourself against that risk, there are insurance policies. Until recently, insurance companies mostly provided the same kinds of insurance. The industry's over-focus on price competition led to a race to the bottom and a deteriorating set of

What is the new luxury? Previous generations used luxury items to define themselves to the world; today, millennials embody themselves through their possessions. The younger generation is reshaping the luxury landscape, in which brands must adjust strategies in order to reach their target audience and maximize their performance. > Millennials are

Online Survey for an Automotive Startup When you introduce something to the world, it becomes a game of throwing mud at the wall to see if it sticks. If you want to start a successful business or product, you have to do proper research. Conducting extensive research on the industry,

NEW CHALLENGES REQUIRE NEW SOLUTIONS Research methods are changing, and incorporating new tools requires now more than ever a different mindset in its approach. The global revolution of digitalization and technology paved the way for the new dynamics for gathering information, making it obsolete in a short amount of time,

There are two main schools of thought when it comes to the quality of data collected via online research. One considers the respondents to be at fault, while the other considers the survey itself to be at fault. Whether it's the respondent or the survey, there are some steps you

The COVID pandemic has disrupted many traditional research processes resulting in more and more companies relying on consumer panels and communities to get information from consumers. Here, we have compiled some of the most common issues that online panels have so that you can make an informed decision on whether

SUCCESS STORY Digital survey for agency pitch deck New business “pitches” are like rollercoasters – they start with some suspense, build to a peak of excitement, and then come screaming down the other side. When talking to customers, agencies need to be prepared with the right data and facts that support